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Understanding what your clients really means

More often than not, when we have just spoken/sold to a parent about our daycare services, we are left wondering if they will ever come back. According to one study, vocals (tone of voice, inflection and any other sounds) constitutes 38% of what a person ... Read >

Is my offer legally binding?

Do you know what constitutes a contract? Do you know that an offer can also be binding even if it was never written on paper? Do you know that a contract need not be in writing? There are a number of terms which you will need to understand: 1. What ... Read >

What is your legal commitment as a company director

Are you aware of your legal commitment as a director of a childcare? Do you know that, as a director, there are certain code of conducts that you should be adhering to when conducting your business? Do you know what your duties are as a director of you... Read >

Selling our daycare services effectively

There're many misconceptions about sales. Some individuals believe that a salesperson is born, not bred and feel that they are not cut out for sales. Whilst there is some truth in that, it doesn't mean that a person who is not "born" a salesperson cannot ... Read >

The importance of business plans to daycare

Drawing up a business plan for your daycare business is mandatory, even if you intend to operate a small home based daycare. Business plans are key decision making tools. It sets the goals which the business hopes to achieve, reasons why it is achievable ... Read >

Pricing strategies for daycare owners

What's the best way to price a product or service? What are the things that you have to take into consideration? Most business owners who are not very sure what to do will simply use their competitor's pricing and either price below it or above it. The qu... Read >

Budget 101 for new daycare businesses

You've drawn up your business plan, decided on your marketing plan and even detailed your operations plan. Now you need to sit down to calculate how much money you will actually need. But how would you know how much you will need if you do not know what s... Read >

How do you attract the right candidate for your daycare?

Once you've decided all the various qualifications that you'd like your dream help to possess and a remuneration package to justify your requirements, you'll need to decide how you intend to hire. It is pointless to have the right job with the right packa... Read >

HR Planning for your Childcare business

You've done your planning and decided that you'll need additional help. So how do you ensure that you get the best candidate through your door? All business owners need to understand the importance of human resource (HR) planning. HR planning is not a ... Read >

Developing a website for your childcare

Does the word "website" frighten you? Do you relate website design to complicated programming, complex html / java scripts? Ever wondered how a small daycare centre can afford to setup a website? Website designing has evolved since the start of interne... Read >

Organising an openhouse for your daycare centre

Open houses are the best way to convince parents to sign their children up your centre. But for an open house to be an effective marketing tool, there are some pre open-house preparations to be made and a budget allocated. What you want to is create a mem... Read >

Finding the right customer for your childcare

You are ready and raring to go. Your marketing plans are all set and you have put aside a nice budget that'll help you inform your potential customers about your daycare centre … but wait! Do you know who your customers are? Does your target customer ha... Read >